04188nam a22005295i 4500 978-3-658-44050-3 DE-He213 20260319152501.0 cr nn 008mamaa 240429s2024 gw | s |||| 0|eng d 9783658440503 978-3-658-44050-3 10.1007/978-3-658-44050-3 doi HD30.3-.36 KJP bicssc BUS007000 bisacsh KJP thema Faber-Wiener, Gabriele. author. aut http://id.loc.gov/vocabulary/relators/aut 76038 Cooperation Between Companies and Non-profit Organizations [electronic resource] : Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects / by Gabriele Faber-Wiener, Bettina Gjecaj. 1st ed. 2024. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024. XIX, 177 p. 31 illus., 22 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Companies and their role in society -- The world of non-profit organizations -- Cooperation between companies and non-profit organizations -- Credibility and trust -- Roadmap for cooperation at eye level -- Code for transparent cooperation: guidelines and quality standards for cooperation between companies and non-profit organizations. This book describes how cooperation between companies and non-profit organizations can be successfully developed. Joint projects with non-profit organisations are more in demand than ever as companies feel the demand to become socially responsible entities. The authors explain the theoretical basis for credible and solid cooperation and provide practical guidance how these projects can be approached and structured in order to add value for all stakeholders. A fundamental part of this book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice. A book for CSR, communication, marketing and compliance managers in companies and non-profit organizations who seek clear rules and open, equal dialogue. The Content Companies and their role in society The world of non-profit organizations Cooperation between companies and non-profit organizations Credibility and trust Roadmap for equal cooperation Code for transparent cooperation: Guidelines and quality standards for cooperation between companies and non-profit organizations The authors Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations. Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. Communication in organizations. 60034 branding marketing 58950 Business. 58353 Management science. 57941 Corporate Communication. 70634 Branding. 64224 Business and Management. Gjecaj, Bettina. author. aut http://id.loc.gov/vocabulary/relators/aut 76039 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658440497 Printed edition: 9783658440510 https://doi.org/10.1007/978-3-658-44050-3 ZDB-2-BUM ZDB-2-SXBM 59507 59507