04044nam a22005535i 4500 978-3-031-53894-0 DE-He213 20251030112027.0 cr nn 008mamaa 240503s2024 sz | s |||| 0|eng d 9783031538940 978-3-031-53894-0 10.1007/978-3-031-53894-0 doi HD62.5 HG4751 KJH bicssc BUS025000 bisacsh KJH thema Sethi, Anil. author. aut http://id.loc.gov/vocabulary/relators/aut 76360 From Startup to Unicorn [electronic resource] : An Essential Guide to Build, Scale and Sustain Value for Platform and Tech Startups / by Anil Sethi. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XV, 328 p. 25 illus., 17 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda The Power of Entrepreneurship and the Entrepreneurial Mindset -- The Entrepreneurial Mindset -- Pitching to Investors: Conveying the Essential Aspects of Technology Startups -- Go-to-Market Strategies, Investor Options and Tracking Value -- Scaling Technology Startups: Machinery and Manufacturing -- Tech Startups: Maximising Product Value, from the Customer's Perspective -- Technology Startups: Value Transition, Pre-Empting Risks and Identifying Opportunities -- Platform Startups: Foundation -- Sustaining Platform Startups: Ongoing Challenges and Opportunities -- Sustaining Platform Value -- Waves of Value Transition -- Identifying the Right Investors -- All About Equity -- Scale or Sale -- Why Entrepreneurs Fail -- Does Geography Matter? -- Purpose. . If you're looking for a comprehensive guide to help make your startup successful, this book is a must-read. It covers the unique challenges of technology and platform-driven entrepreneurship, providing entrepreneurs with the tools they need to sustain growth and relevance. Technology startups face the risk of failure even after finding a product-market fit. This is due to limitations in scaling. Platform-driven startups can scale rapidly. However, they carry a high risk of failure. This book helps entrepreneurs identify the factors that can sustain technology startup growth, make early decisions, and limit risk. It also offers guidance to platform startups to mitigate the risk of failure. Featuring examples of successful startups as well as others that failed, the book offers a holistic view of entrepreneurship that highlights its importance to the broader ecosystem. This book is ideal for entrepreneurs who want to take their startup to the next level and sustain its growth. With a focus on inclusive entrepreneurship and sustaining competitive advantage, it is equally relevant for family-run companies that prioritise sustained value over generations. If you want to succeed in today's highly competitive startup landscape, this book is a valuable resource. New business enterprises. 61729 Venture capital. 76361 Technological innovations. 59244 Strategic planning. 57225 Leadership. 4372 Start-Ups and Venture Capital. 76362 Innovation and Technology Management. 66187 Business Strategy and Leadership. 67107 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031538933 Printed edition: 9783031538957 https://doi.org/10.1007/978-3-031-53894-0 ZDB-2-BUM ZDB-2-SXBM 59639 59639