03667nam a22005415i 4500 978-3-031-50232-3 DE-He213 20251030112049.0 cr nn 008mamaa 240520s2024 sz | s |||| 0|eng d 9783031502323 978-3-031-50232-3 10.1007/978-3-031-50232-3 doi HD30.3-.36 KJP bicssc BUS007000 bisacsh KJP thema Lund, Anne Katrine. author. aut http://id.loc.gov/vocabulary/relators/aut 77061 Mastering Corporate Communication [electronic resource] : A Modern Guidebook for Future-fit Strategies, Tools and Skills / by Anne Katrine Lund, Mette Refshauge. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. VIII, 239 p. 113 illus., 4 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Future of Business and Finance, 2662-2475 1. Introduction -- 2. Strategic organisational communication in a new era -- 3. Credibility and trust as a field of work -- 4. Corporate citizenship in a changing world -- 5. Communication must create contact -- 6. The data-driven communicator -- 7. Internal stakeholders in focus -- 8. Facilitating change -- 9. When the crisis is triggered -- 10. Skills of the future. "Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. . Communication in organizations. 60034 Communication. 59615 Corporate Communication. 70634 Organizational and Strategic Communication. 68164 Media and Communication. Refshauge, Mette. author. aut http://id.loc.gov/vocabulary/relators/aut 77062 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031502316 Printed edition: 9783031502330 Printed edition: 9783031502347 Future of Business and Finance, 2662-2475 68594 https://doi.org/10.1007/978-3-031-50232-3 ZDB-2-BUM ZDB-2-SXBM 59966 59966