A Modern Guidebook for Future-fit Strategies, Tools and Skills Lund, Anne Katrine. creator author. aut http://id.loc.gov/vocabulary/relators/aut Refshauge, Mette. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

electronic

electronic resource

access VIII, 239 p. 113 illus., 4 illus. in color. online resource. "Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. . 1. Introduction -- 2. Strategic organisational communication in a new era -- 3. Credibility and trust as a field of work -- 4. Corporate citizenship in a changing world -- 5. Communication must create contact -- 6. The data-driven communicator -- 7. Internal stakeholders in focus -- 8. Facilitating change -- 9. When the crisis is triggered -- 10. Skills of the future. by Anne Katrine Lund, Mette Refshauge. Communication in organizations Communication Corporate Communication Organizational and Strategic Communication Media and Communication HD30.3-.36 9783031502323 https://doi.org/10.1007/978-3-031-50232-3 https://doi.org/10.1007/978-3-031-50232-3 240520 20251030112049.0 978-3-031-50232-3