04056nam a22004095i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001800153050001200171072001500183072002300198072001400221100008700235245014600322250001800468264007900486300006400565336002600629337002600655338003600681347002400717505079300741520183101534650001403365650002403379650002903403710003403432773002603466776003603492776003603528776003603564856004603600978-3-031-50323-8DE-He21320251030112241.0cr nn 008mamaa240530s2024    sz |    s    |||| 0|eng d  a97830315032387 a10.1007/978-3-031-50323-82doi 4aHF4999.2-6182 4aHD28-70 7aKJ2bicssc 7aBUS0420002bisacsh 7aKJ2thema1 aDe Sordi, José Osvaldo.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aQualitative Research Methods In Businessh[electronic resource] :bTechniques for Data Collection and Analysis /cby José Osvaldo De Sordi.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Palgrave Macmillan,c2024.  aXIII, 142 p. 6 illus., 4 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aPart I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies According to the Transformative Paradigm -- Part III- Qualitative Data Collection -- 5. Techniques for Data Collection -- 6. Dealing with People During the Research Process -- Part IV- Techniques for Qualitative Data Analysis -- 7. Content Analysis Technique -- 8. Software-Technique in Support of Qualitative Analyses -- Part V- Writing and Publishing Qualitative Research Findings -- 9.Communicating the Findings of Qualitative Research -- 10. Planning the Publication of Qualitative Research. .  aThe challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques. The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research. Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise. In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis. The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication. Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers. The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author. 0aBusiness. 0aManagement science.14aBusiness and Management.2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303150322108iPrinted edition:z978303150324508iPrinted edition:z978303150325240uhttps://doi.org/10.1007/978-3-031-50323-8