04383nam a22004935i 4500 978-3-031-50323-8 DE-He213 20251030112241.0 cr nn 008mamaa 240530s2024 sz | s |||| 0|eng d 9783031503238 978-3-031-50323-8 10.1007/978-3-031-50323-8 doi HF4999.2-6182 HD28-70 KJ bicssc BUS042000 bisacsh KJ thema De Sordi, José Osvaldo. author. aut http://id.loc.gov/vocabulary/relators/aut 77793 Qualitative Research Methods In Business [electronic resource] : Techniques for Data Collection and Analysis / by José Osvaldo De Sordi. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. XIII, 142 p. 6 illus., 4 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies According to the Transformative Paradigm -- Part III- Qualitative Data Collection -- 5. Techniques for Data Collection -- 6. Dealing with People During the Research Process -- Part IV- Techniques for Qualitative Data Analysis -- 7. Content Analysis Technique -- 8. Software-Technique in Support of Qualitative Analyses -- Part V- Writing and Publishing Qualitative Research Findings -- 9.Communicating the Findings of Qualitative Research -- 10. Planning the Publication of Qualitative Research. . The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques. The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research. Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise. In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis. The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication. Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers. The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author. Business. 58353 Management science. 57941 Business and Management. SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031503221 Printed edition: 9783031503245 Printed edition: 9783031503252 https://doi.org/10.1007/978-3-031-50323-8 ZDB-2-BUM ZDB-2-SXBM 60272 60272