03080nam a22005055i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001600153072001500169072002300184072001400207245020900221250001800430264007200448300006700520336002600587337002600613338003600639347002400675490006600699520082600765650002401591650003201615650002901647650002701676650002401703650003201727650002901759650003201788700014901820700008101969700008202050700016202132710003402294773002602328776003602354776003602390776003602426830006602462856004602528978-981-97-1552-7DE-He21320251030112257.0cr nn 008mamaa240603s2024 si | s |||| 0|eng d a97898197155277 a10.1007/978-981-97-1552-72doi 4aTK5105.8857 7aUT2bicssc 7aCOM0430002bisacsh 7aUT2thema10aMarketing and Smart Technologiesh[electronic resource] :bProceedings of ICMarkTech 2023, Volume 1 /cedited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos. a1st ed. 2024. 1aSingapore :bSpringer Nature Singapore :bImprint: Springer,c2024. aXIV, 883 p. 125 illus., 106 illus. in color.bonline resource. atextbtxt2rdacontent acomputerbc2rdamedia aonline resourcebcr2rdacarrier atext filebPDF2rda1 aSmart Innovation, Systems and Technologies,x2190-3026 ;v386 aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 0aInternet of things. 0aComputational intelligence. 0aArtificial intelligence. 0aQuantitative research.14aInternet of Things.24aComputational Intelligence.24aArtificial Intelligence.24aData Analysis and Big Data.1 aReis, José Luís.eeditor.0(orcid)0000-0002-0987-09801https://orcid.org/0000-0002-0987-09804edt4http://id.loc.gov/vocabulary/relators/edt1 aZelený, Jiří.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt1 aGavurová, Beáta.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt1 aSantos, José Paulo Marques dos.eeditor.0(orcid)0000-0002-5567-944X1https://orcid.org/0000-0002-5567-944X4edt4http://id.loc.gov/vocabulary/relators/edt2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978981971551008iPrinted edition:z978981971553408iPrinted edition:z9789819715541 0aSmart Innovation, Systems and Technologies,x2190-3026 ;v38640uhttps://doi.org/10.1007/978-981-97-1552-7