03428nam a22005895i 4500 978-981-97-1552-7 DE-He213 20251030112257.0 cr nn 008mamaa 240603s2024 si | s |||| 0|eng d 9789819715527 978-981-97-1552-7 10.1007/978-981-97-1552-7 doi TK5105.8857 UT bicssc COM043000 bisacsh UT thema Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2023, Volume 1 / edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Springer, 2024. XIV, 883 p. 125 illus., 106 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Smart Innovation, Systems and Technologies, 2190-3026 ; 386 This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Internet of things. 58845 Computational intelligence. 64052 Artificial intelligence. 58441 Quantitative research. Internet of Things. 58845 Computational Intelligence. 64052 Artificial Intelligence. 58441 Data Analysis and Big Data. Reis, José Luís. editor. (orcid)0000-0002-0987-0980 https://orcid.org/0000-0002-0987-0980 edt http://id.loc.gov/vocabulary/relators/edt 65922 Zelený, Jiří. editor. edt http://id.loc.gov/vocabulary/relators/edt 78211 Gavurová, Beáta. editor. edt http://id.loc.gov/vocabulary/relators/edt 78212 Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X https://orcid.org/0000-0002-5567-944X edt http://id.loc.gov/vocabulary/relators/edt 78213 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819715510 Printed edition: 9789819715534 Printed edition: 9789819715541 Smart Innovation, Systems and Technologies, 2190-3026 ; 386 65926 https://doi.org/10.1007/978-981-97-1552-7 ZDB-2-ENG ZDB-2-SXE 60498 60498