Proceedings of ICMarkTech 2023, Volume 1 Reis, José Luís. editor. edt http://id.loc.gov/vocabulary/relators/edt Zelený, Jiří. editor. edt http://id.loc.gov/vocabulary/relators/edt Gavurová, Beáta. editor. edt http://id.loc.gov/vocabulary/relators/edt Santos, José Paulo Marques dos. editor. edt http://id.loc.gov/vocabulary/relators/edt SpringerLink (Online service) text si 2024 1st ed. 2024. monographic eng

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access XIV, 883 p. 125 illus., 106 illus. in color. online resource. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos. Internet of things Computational intelligence Artificial intelligence Quantitative research Internet of Things Computational Intelligence Artificial Intelligence Data Analysis and Big Data TK5105.8857 9789819715527 https://doi.org/10.1007/978-981-97-1552-7 https://doi.org/10.1007/978-981-97-1552-7 240603 20251030112257.0 978-981-97-1552-7