02772nam a22004335i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001400153072001700167072002300184072001500207100007900222245014000301250001800441264006900459300006300528336002600591337002600617338003600643347002400679505020800703520105300911650001601964650003601980650002702016650001602043650002902059650003602088710003402124773002602158776003602184776003602220776003602256856004602292978-3-031-58905-8DE-He21320251030112307.0cr nn 008mamaa240611s2024    sz |    s    |||| 0|eng d  a97830315890587 a10.1007/978-3-031-58905-82doi 4aP99.4.P72 7aCFGA2bicssc 7aLAN0090302bisacsh 7aCFG2thema1 aMalyuga, Elena N.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut14aThe Language of Corporate Communicationh[electronic resource] :bFunctional, Pragmatic and Cultural Dimensions /cby Elena N. Malyuga.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aVII, 154 p. 9 illus., 8 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aChapter I. Linguistic-Cultural Background of Corporate Communication -- Chapter II. The Functional Dimension of Corporate Communication -- Chapter III. The Pragmatic Dimension of Corporate Communication.  aThis book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape. 0aPragmatics. 0aCommunication in organizations. 0aTeachersxTraining of.14aPragmatics.24aCorporate Communication.24aTeaching and Teacher Education.2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303158904108iPrinted edition:z978303158906508iPrinted edition:z978303158907240uhttps://doi.org/10.1007/978-3-031-58905-8