03345nam a22005895i 4500 978-3-031-62135-2 DE-He213 20251030112325.0 cr nn 008mamaa 240620s2024 sz | s |||| 0|eng d 9783031621352 978-3-031-62135-2 10.1007/978-3-031-62135-2 doi HF5415.1265 KJS bicssc BUS090010 bisacsh KJSG thema Advances in Digital Marketing and eCommerce [electronic resource] : Fifth International Conference, 2024 / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. IX, 318 p. 54 illus., 41 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Springer Proceedings in Business and Economics, 2198-7254 Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. . Telemarketing. Internet marketing. 59122 Business information services. Electronic commerce. Digital Marketing. IT in Business. e-Commerce and e-Business. Martínez-López, Francisco J. editor. edt http://id.loc.gov/vocabulary/relators/edt 79125 Martinez, Luis F. editor. edt http://id.loc.gov/vocabulary/relators/edt 79126 Brüggemann, Philipp. editor. edt http://id.loc.gov/vocabulary/relators/edt 79127 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031621345 Printed edition: 9783031621369 Printed edition: 9783031621376 Springer Proceedings in Business and Economics, 2198-7254 69455 https://doi.org/10.1007/978-3-031-62135-2 ZDB-2-BUM ZDB-2-SXBM 60923 60923