TY  - BOOK
AU  - Martínez-López,Francisco J.
AU  - Martinez,Luis F.
AU  - Brüggemann,Philipp
ED  - SpringerLink (Online service)
TI  - Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024 
T2  - Springer Proceedings in Business and Economics,
SN  - 9783031621352
AV  - HF5415.1265 
PY  - 2024///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Telemarketing
KW  - Internet marketing
KW  - Business information services
KW  - Electronic commerce
KW  - Digital Marketing
KW  - IT in Business
KW  - e-Commerce and e-Business
N1  - Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites
N2  - The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
UR  - https://doi.org/10.1007/978-3-031-62135-2
ER  -