@book{60932,
	author = {Kumar, V. and Kotler, Philip. and SpringerLink (Online service)},
	title = {Transformative Marketing},
	publisher = {Springer Nature Switzerland :},
	year = {2024.},
	series = {Palgrave Executive Essentials,},
	address = {Cham :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-3-031-59637-7}
}