03912nam a22005895i 4500 978-3-031-54093-6 DE-He213 20260319152502.0 cr nn 008mamaa 240627s2024 sz | s |||| 0|eng d 9783031540936 978-3-031-54093-6 10.1007/978-3-031-54093-6 doi HF5415.1255 KJS bicssc BUS043000 bisacsh KJSC thema Derval, Diana. author. (orcid)0000-0001-5807-393X https://orcid.org/0000-0001-5807-393X aut http://id.loc.gov/vocabulary/relators/aut 79416 Designing Luxury Brands [electronic resource] : The Art and Science of Creating Game-Changers / by Diana Derval. 2nd ed. 2024. Cham : Springer International Publishing : Imprint: Springer, 2024. XXIX, 234 p. 95 illus., 93 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Management for Professionals, 2192-810X 1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell. This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. branding marketing 58950 Psychology. 63758 Marketing. 521 Consumer behavior. 57391 Psychobiology. 73728 Human behavior. 73729 Branding. 64224 Behavioral Sciences and Psychology. 68075 Marketing. 521 Consumer Behavior. 57391 Behavioral Neuroscience. 73732 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031540929 Printed edition: 9783031540943 Management for Professionals, 2192-810X 68226 https://doi.org/10.1007/978-3-031-54093-6 ZDB-2-BUM ZDB-2-SXBM 61066 61066