Soft Power of the European Union Mastering the Language of Power Politics / [electronic resource] :
by Žygimantas Juška.
- 1st ed. 2024.
- XXII, 202 p. 22 illus., 21 illus. in color. online resource.
- Contributions to International Relations, 2731-507X .
- Contributions to International Relations, .
Chapter 1. Introduction -- Chapter 2. Soft Power Pillars of the European Union: An Overview -- Chapter 3. Effectiveness of Soft Power Pillars -- Chapter 4. The Soft Power of the European Union in Four Regions -- Chapter 5. The EU’s Hard Power Game with Russia: The Case Study of Ukraine -- Chapter 6. Power Politics the European Way -- Chapter 7. Conclusion.
This book sheds light on the complexities of the European Union's (EU) influence in a world dominated by global power politics. Written by an EU diplomat, it explores the dynamic landscape of soft power, with a focus on key regions such as the Western Balkans, Eastern Partnership, Southern Neighborhood, and Sub-Saharan Africa. Presenting the economic, diplomatic, and cultural dimensions, the book critically evaluates the EU's effectiveness in shaping behavior amid intensifying global power competition. With a unique perspective gained from on-the-ground experience in Kosovo, Ukraine, and Rwanda, the author navigates the EU's responses to challenges, including Russia's hard power approach. A must-read for policymakers and diplomats, this book blends academic analysis with practical insights, offering valuable lessons and recommendations for mastering the language of power in today's global politics. Ideal for students and professionals, it provides a comprehensive exploration of EU foreign policy dynamics.