02185nam a22004455i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001800153072001600171072002300187072001500210245019900225250001800424264006900442300006400511336002600575337002600601338003600627347002400663490006300687520051100750650001501261650002001276650003501296650001501331650002001346650002001366700007601386710003401462773002601496776003601522776003601558776003601594830006301630856004601693978-3-031-58429-9DE-He21320251030112608.0cr nn 008mamaa240702s2024    sz |    s    |||| 0|eng d  a97830315842997 a10.1007/978-3-031-58429-92doi 4aHF5410-5417.5 7aKJS2bicssc 7aBUS0430002bisacsh 7aKJS2thema10aMarketing Solutions to the Challenges of a VUCA Environmenth[electronic resource] :bProceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /cedited by Anna Zarkada.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aVI, 215 p. 19 illus., 10 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aSpringer Proceedings in Business and Economics,x2198-7254  aThis book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment. 0aMarketing. 0aSustainability. 0aBusiness information services.14aMarketing.24aSustainability.24aIT in Business.1 aZarkada, Anna.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303158428208iPrinted edition:z978303158430508iPrinted edition:z9783031584312 0aSpringer Proceedings in Business and Economics,x2198-725440uhttps://doi.org/10.1007/978-3-031-58429-9