02533nam a22005295i 4500 978-3-031-58429-9 DE-He213 20251030112608.0 cr nn 008mamaa 240702s2024 sz | s |||| 0|eng d 9783031584299 978-3-031-58429-9 10.1007/978-3-031-58429-9 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Marketing Solutions to the Challenges of a VUCA Environment [electronic resource] : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 / edited by Anna Zarkada. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. VI, 215 p. 19 illus., 10 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Springer Proceedings in Business and Economics, 2198-7254 This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment. Marketing. 521 Sustainability. 57661 Business information services. Marketing. 521 Sustainability. 57661 IT in Business. Zarkada, Anna. editor. edt http://id.loc.gov/vocabulary/relators/edt 79857 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031584282 Printed edition: 9783031584305 Printed edition: 9783031584312 Springer Proceedings in Business and Economics, 2198-7254 69455 https://doi.org/10.1007/978-3-031-58429-9 ZDB-2-BUM ZDB-2-SXBM 61255 61255