05176nam a22006135i 4500 978-981-97-3553-2 DE-He213 20260319152502.0 cr nn 008mamaa 240703s2024 si | s |||| 0|eng d 9789819735532 978-981-97-3553-2 10.1007/978-981-97-3553-2 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Hossain, Muhammad Ismail. author. aut http://id.loc.gov/vocabulary/relators/aut 80012 Marketing in a Transition Economy [electronic resource] : New Realities, Challenges, and Prospects / by Muhammad Ismail Hossain, Nasrin Akter, Abureza M. Muzareba. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024. XLIV, 545 p. 78 illus., 54 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter 8 Integrated Marketing Communication -- Digital Marketing -- Chapter 9 Pricing Strategies -- Chapter 10 Customer Relationship Management -- Chapter 11 Services Marketing -- Chapter 12 Marketing Ethics. This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry. Professor Muhammad Ismail Hossain, Dean of Academic Affairs, Monash and LSE Program at Universal College Bangladesh and Professor, Department of Marketing, University of Dhaka. He received his Ph.D. in consumer behavior from Monash University, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations. Professor Nasrin Akter, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. She received her Ph.D. in supply chain management from RMIT University, Australia. As a consultant, she has collaborated with Friedrich-Ebert-Stiftung (FES), Germany, International Centre for Development and Decent Work (ICDD), University of Kassel, Germany. Abureza M Muzareba serves as a Professor in the Department of Marketing at the University of Dhaka, Bangladesh. He earned his PhD from the University of Sheffield, England. He has research experience with USAID; IFPRI; the University of Sheffield; the UK Cabinet Office; Barnsley City Council, England; SME Foundation Bangladesh; and Care Bangladesh. Marketing. 521 branding marketing 58950 Customer relations Management. 68690 Telemarketing. Internet marketing. 59122 Consumer behavior. 57391 Business logistics. 61225 Marketing. 521 Branding. 64224 Customer Relationship Management. 68691 Digital Marketing. Consumer Behavior. 57391 Supply Chain Management. 66371 Akter, Nasrin. author. aut http://id.loc.gov/vocabulary/relators/aut 80013 Muzareba, Abureza M. author. aut http://id.loc.gov/vocabulary/relators/aut 80014 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819735525 Printed edition: 9789819735549 https://doi.org/10.1007/978-981-97-3553-2 ZDB-2-BUM ZDB-2-SXBM 61331 61331