03935nam a22004215i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001800153072001600171072002300187072001500210245022300225250001800448264008300466300006500549336002600614337002600640338003600666347002400702490004500726505125200771520103602023650001503059650001503074700008303089700008203172710003403254773002603288776003603314776003603350776003603386830004503422856004603467978-3-658-44713-7DE-He21320251030112705.0cr nn 008mamaa240801s2024    gw |    s    |||| 0|eng d  a97836584471377 a10.1007/978-3-658-44713-72doi 4aHF5410-5417.5 7aKJS2bicssc 7aBUS0430002bisacsh 7aKJS2thema10aAdvances in Advertising Research XIVh[electronic resource] :bHarder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability /cedited by Alexandra Vignolles, Martin K.J. Waiguny.  a1st ed. 2024. 1aWiesbaden :bSpringer Fachmedien Wiesbaden :bImprint: Springer Gabler,c2024.  aVII, 274 p. 33 illus., 17 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aEuropean Advertising Academy,x2626-03360 a- The effects of sponsorship termination on the sponsored team’s fans and rival fans -- The effects of social media firestorms on company reputation and consumer behavior -- Let’s Dance a Little Bit -- Debunking greenwashing: Investigating the individual drivers of perceived greenwashing and negative word-of-mouth -- The pressure for the perfect shape -- Advertising -- Primacy Effect on Instagram Stories -- Analyzing verbal content of political spots in the 2020 U.S. presidential election -- A Content Analysis of Hegemonic Masculine Traits in Ghanaian Alcohol Advertisements -- Marketing Client Perceptions of the Advertising Agency Development Process -- Influencer in Fashion Hauls -- Made to Impress -- Consumer Hypocrisy -- An Eye-Tracking Analysis of Visual Attention In The Emotionally Appealing Commercial -- How much is too much -- Entertainment in news media brands -- The effect of humor in obesity-prevention messages and brand advertising -- Striving for More Than Just Profit -- What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case -- The power of threat and efficacy in green communication -- Gender-Neutral Pronouns and Consumers' Microaggressions Towards "Them".  aThis volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership. The Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. His research is published in international marketing, management and media journals. 0aMarketing.14aMarketing.1 aVignolles, Alexandra.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt1 aWaiguny, Martin K.J.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978365844712008iPrinted edition:z978365844714408iPrinted edition:z9783658447151 0aEuropean Advertising Academy,x2626-033640uhttps://doi.org/10.1007/978-3-658-44713-7