TY - BOOK AU - Vaz Álvarez,Martín AU - Túñez López,José Miguel AU - C.Frazão Nogueira,Ana Gabriela ED - SpringerLink (Online service) TI - The Public Value Blueprint: Designing a New Public Service Media in the Digital Context T2 - Springer Studies in Media and Political Communication, SN - 9783031608247 AV - JF1525.P6 PY - 2024/// CY - Cham PB - Springer Nature Switzerland, Imprint: Springer KW - Public policy KW - Mass media KW - Political aspects KW - Communication in politics KW - Political science KW - Agenda Setting KW - Media Policy and Politics KW - Political Communication KW - Governance and Government N1 - Introduction -True-News & Public Service Values -- Corporate codes & transparency in -- Innovation, Outreach & Digital Strategies -- How can technology help build a trustworthy PSM N2 - In today's rapidly changing media landscape, Public Service Media (PSM) stands as a beacon of trust, credibility, and quality. As technological advancements reshape communication, PSM must adapt to new formats while tackling the challenges and threats that arise. This edited volume explores the vital role of PSM in an evolving media ecosystem, focusing on reinforcing trust and highlighting its indispensable features. Divided into three distinct sections, this book offers a comprehensive exploration of the challenges and discussions surrounding PSM. The first section delves into the corporate culture, governance systems, and public service values that define PSM as a trustworthy institution. The second section focuses on innovation, collaboration, and new approaches within the digital sphere. The final section sheds light on the impact of technology on PSM, including AI, algorithm-based technologies, and the game-changing potential of 5G. Drawing on the expertise of 40 academics from 20 universities across a dozen countries, this volume presents a proactive and confidence-driven perspective, reaffirming the purpose and legitimacy of PSM in a democratic, informed society. As such it will be of use to students and scholars interested in political science, communication, media, public administration, and policy studies UR - https://doi.org/10.1007/978-3-031-60824-7 ER -