03726nam a22004815i 4500 978-3-658-44593-5 DE-He213 20251030112901.0 cr nn 008mamaa 240820s2024 gw | s |||| 0|eng d 9783658445935 978-3-658-44593-5 10.1007/978-3-658-44593-5 doi HF5415.1265 KJS bicssc BUS090010 bisacsh KJSG thema Spreer, Philipp. author. aut http://id.loc.gov/vocabulary/relators/aut 82586 PsyConversion® [electronic resource] : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce / by Philipp Spreer. 1st ed. 2024. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024. XXI, 307 p. 373 illus., 2 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns. This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use About the Author Philipp Spreer (Ph.D.) is a behavioral scientist and dedicates his professional life to the data-based and needs-oriented approach to customers. He serves as Managing Partner at the digital consultancy elaboratum. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise. . Telemarketing. Internet marketing. 59122 Digital Marketing. SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658445928 Printed edition: 9783658445942 https://doi.org/10.1007/978-3-658-44593-5 ZDB-2-BUM ZDB-2-SXBM 62584 62584