03070nam a22005055i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001700153050001100170072001700181072002300198072001600221100007700237245012200314250001800436264006900454300004400523336002600567337002600593338003600619347002400655490004200679505048900721520084801210650002402058650002702082650001502109650002402124650003002148650005002178650003002228650002802258650002202286710003402308773002602342776003602368776003602404776003602440830004202476856004602518978-3-031-65925-6DE-He21320251030112924.0cr nn 008mamaa240831s2024    sz |    s    |||| 0|eng d  a97830316592567 a10.1007/978-3-031-65925-62doi 4aHF5415.2-.34 4aHD38.7 7aKJSM2bicssc 7aBUS0430602bisacsh 7aKJSM2thema1 aLewis, Michael.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aFandom Analyticsh[electronic resource] :bCreating and Harnessing Consumer and Cultural Passion /cby Michael Lewis.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aXIV, 260 p. 22 illus.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aBusiness Guides on the Go,x2731-47660 aIntroduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.  aThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. 0aMarketing research. 0aBusiness intelligence. 0aAudiences. 0aService industries. 0aSportsxEconomic aspects.14aMarket Research and Competitive Intelligence.24aFan and Audience Studies.24aEntertainment Industry.24aSports Economics.2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303165924908iPrinted edition:z978303165926308iPrinted edition:z9783031659270 0aBusiness Guides on the Go,x2731-476640uhttps://doi.org/10.1007/978-3-031-65925-6