03458nam a22005895i 4500 978-3-031-65925-6 DE-He213 20251030112924.0 cr nn 008mamaa 240831s2024 sz | s |||| 0|eng d 9783031659256 978-3-031-65925-6 10.1007/978-3-031-65925-6 doi HF5415.2-.34 HD38.7 KJSM bicssc BUS043060 bisacsh KJSM thema Lewis, Michael. author. aut http://id.loc.gov/vocabulary/relators/aut 83322 Fandom Analytics [electronic resource] : Creating and Harnessing Consumer and Cultural Passion / by Michael Lewis. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XIV, 260 p. 22 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Business Guides on the Go, 2731-4766 Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. Marketing research. 57888 Business intelligence. 57215 Audiences. 68880 Service industries. 68307 Sports Economic aspects. 58058 Market Research and Competitive Intelligence. 68642 Fan and Audience Studies. 68882 Entertainment Industry. 68547 Sports Economics. 65668 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031659249 Printed edition: 9783031659263 Printed edition: 9783031659270 Business Guides on the Go, 2731-4766 68573 https://doi.org/10.1007/978-3-031-65925-6 ZDB-2-BUM ZDB-2-SXBM 62921 62921