TY  - BOOK
AU  - Lewis,Michael
ED  - SpringerLink (Online service)
TI  - Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion 
T2  - Business Guides on the Go,
SN  - 9783031659256
AV  - HF5415.2-.34 
PY  - 2024///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Marketing research
KW  - Business intelligence
KW  - Audiences
KW  - Service industries
KW  - Sports
KW  - Economic aspects
KW  - Market Research and Competitive Intelligence
KW  - Fan and Audience Studies
KW  - Entertainment Industry
KW  - Sports Economics
N1  - Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary
N2  - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics
UR  - https://doi.org/10.1007/978-3-031-65925-6
ER  -