04158nam a22005775i 4500 978-981-97-5628-5 DE-He213 20251030112926.0 cr nn 008mamaa 240831s2024 si | s |||| 0|eng d 9789819756285 978-981-97-5628-5 10.1007/978-981-97-5628-5 doi K4240-4343 LNJ bicssc LAW000000 bisacsh LNJ thema Mahalwar, Vandana. author. aut http://id.loc.gov/vocabulary/relators/aut 83384 Character Merchandising [electronic resource] : Protection Under IP Laws / by Vandana Mahalwar. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Springer, 2024. XVIII, 150 p. 1 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Character Merchandising: Concept and Theory -- Copyright Protection for Characters -- Character Merchandising and the trademark protection -- Appropriation of Persona and the Right of Publicity -- Character Protection Around the World -- Conclusion. This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas. Information technology Law and legislation. 67243 Mass media Law and legislation. 67244 Law in mass media. 72630 Information technology Moral and ethical aspects. 64910 Mass media Moral and ethical aspects. 71212 Mass media and crime. 73748 IT Law, Media Law, Intellectual Property. 67246 Media Law. 72631 Information Ethics. 68804 Media Ethics. 71213 Crime and the Media. 73749 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819756278 Printed edition: 9789819756292 Printed edition: 9789819756308 https://doi.org/10.1007/978-981-97-5628-5 ZDB-2-LCR ZDB-2-SXLC 62949 62949