03955nam a22005295i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001500172072001600187072002300203072001500226100008700241245010300328250001800431264007200449300004500521336002600566337002600592338003600618347002400654505025400678520179500932650005602727650004402783650003002827650006202857650005002919650003302969650005303002650002203055650003103077650002503108650003203133710003403165773002603199776003603225776003603261776003603297856004603333912001403379912001503393999001703408978-981-97-5628-5DE-He21320251030112926.0cr nn 008mamaa240831s2024    si |    s    |||| 0|eng d  a97898197562859978-981-97-5628-57 a10.1007/978-981-97-5628-52doi 4aK4240-4343 7aLNJ2bicssc 7aLAW0000002bisacsh 7aLNJ2thema1 aMahalwar, Vandana.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut98338410aCharacter Merchandisingh[electronic resource] :bProtection Under IP Laws /cby Vandana Mahalwar.  a1st ed. 2024. 1aSingapore :bSpringer Nature Singapore :bImprint: Springer,c2024.  aXVIII, 150 p. 1 illus.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aCharacter Merchandising: Concept and Theory -- Copyright Protection for Characters -- Character Merchandising and the trademark protection -- Appropriation of Persona and the Right of Publicity -- Character Protection Around the World -- Conclusion.  aThis book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas. 0aInformation technologyxLaw and legislation.967243 0aMass mediaxLaw and legislation.967244 0aLaw in mass media.972630 0aInformation technologyxMoral and ethical aspects.964910 0aMass mediaxMoral and ethical aspects.971212 0aMass media and crime.97374814aIT Law, Media Law, Intellectual Property.96724624aMedia Law.97263124aInformation Ethics.96880424aMedia Ethics.97121324aCrime and the Media.9737492 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978981975627808iPrinted edition:z978981975629208iPrinted edition:z978981975630840uhttps://doi.org/10.1007/978-981-97-5628-5  aZDB-2-LCR  aZDB-2-SXLC  c62949d62949