02995nam a22004455i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001400172072001600186072002300202072001700225100008700242245013000329250001800459264007900477300004000556336002600596337002600622338003600648347002400684505020800708520126400916650002502180650002602205650002502231650003402256710003402290773002602324776003602350776003602386776003602422856004602458912001402504912001402518999001702532978-3-031-68134-9DE-He21320251030113056.0cr nn 008mamaa240920s2024    sz |    s    |||| 0|eng d  a97830316813499978-3-031-68134-97 a10.1007/978-3-031-68134-92doi 4aHM741-743 7aJFD2bicssc 7aSOC0520002bisacsh 7aJBCT12thema1 aJohnson, Miriam J.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut98472814aThe Digital Penh[electronic resource] :bNavigating the Performance of Authorship in the Digital Age /cby Miriam J Johnson.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Palgrave Macmillan,c2024.  aV, 74 p. 2 illus.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aChapter 1: Introduction: Performing Authorship Online -- Chapter 2: Identity and Performance of Authorship -- Chapter 3: Being Your Authentic Self -- Chapter 4: Performing Censorship -- Chapter 5: TL;DR.  aThe growth and adoption of social media has significantly impacted the writing and publishing landscape, challenging traditional concepts of authorship and prompting a re-evaluation of how authors present themselves in digitally social spaces. This book explores how authors navigate the performance of their authorship in the digital age, focusing on the development of author identity, its relationship to performance, the value of authenticity, and how authors may self-censor based on who they think their audiences are. Drawing on qualitative surveys and interviews, and quantitative data scraping and mining for sentiment analysis, this research explores how authors project their identities within the consumer's cultural landscape. By investigating the performative nature of authorship in digitally social spaces, this study aims to deepen our understanding of the evolving dynamics between authors, their works, and readers in the digital era. Miriam J Johnson teaches Marketing, Creative industries, Brand Management and Digital Strategy at Oxford Brookes , and is the author of two monographs: Books and Social Media: How the Digital Age is Shaping the Printed Word (Routledge 2021) and Social Media Marketing for Book Publishers (Routledge 2022). 0aSocial media.936123 0aDigital media.95927414aSocial Media.93612324aDigital and New Media.9659452 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303168133208iPrinted edition:z978303168135608iPrinted edition:z978303168136340uhttps://doi.org/10.1007/978-3-031-68134-9  aZDB-2-LCM  aZDB-2-SXL  c63575d63575