@book{63765,
	author = {Wirtz, Bernd W. and SpringerLink (Online service)},
	title = {Multichannel Marketing},
	publisher = {Springer Fachmedien Wiesbaden :},
	year = {2024.},
	series = {Springer Texts in Business and Economics,},
	address = {Wiesbaden :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-3-658-44675-8}
}