Vierula, Markku. <br/><br/>
Find Your Market-Oriented Competitive Advantage  A Toolkit for Strategy and Branding /  [electronic resource] : 
by Markku Vierula. 
 - 1st ed. 2024. 
 - XXIII, 145 p.  online resource. 
<br/><br/>PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY’S RESOURCES -- CONCRETE BUSINESS EXAMPLES -- COMPETITIVE ADVANTAGE PUT INTO PRACTICE -- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT -- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION REQUIRES CREATIVITY -- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS -- WELL KNOWN STRATEGY TOOLKITS -- HOW THE TOOLKIT WAS CREATED -- A FINE CONCLUSION TO THE TOOLKIT. 
<br/><br/> Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. 
<br/><br/><label>ISBN: </label>9783031716638 
<br/><br/><label>Standard No.: </label>10.1007/978-3-031-71663-8  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/><br/><br/><br/>--marketing<br/><br/><br/>
<br/><br/><label>LC Class. No.: </label>HF5415.2-.34 HD38.7