03146nam a22005535i 4500 978-3-031-71663-8 DE-He213 20260319152502.0 cr nn 008mamaa 240929s2024 sz | s |||| 0|eng d 9783031716638 978-3-031-71663-8 10.1007/978-3-031-71663-8 doi HF5415.2-.34 HD38.7 KJSM bicssc BUS043060 bisacsh KJSM thema Vierula, Markku. author. aut http://id.loc.gov/vocabulary/relators/aut 85283 Find Your Market-Oriented Competitive Advantage [electronic resource] : A Toolkit for Strategy and Branding / by Markku Vierula. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XXIII, 145 p. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY’S RESOURCES -- CONCRETE BUSINESS EXAMPLES -- COMPETITIVE ADVANTAGE PUT INTO PRACTICE -- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT -- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION REQUIRES CREATIVITY -- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS -- WELL KNOWN STRATEGY TOOLKITS -- HOW THE TOOLKIT WAS CREATED -- A FINE CONCLUSION TO THE TOOLKIT. Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. Marketing research. 57888 Business intelligence. 57215 Strategic planning. 57225 Leadership. 4372 branding marketing 58950 Market Research and Competitive Intelligence. 68642 Business Strategy and Leadership. 67107 Branding. 64224 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031716621 Printed edition: 9783031716645 Printed edition: 9783031716652 https://doi.org/10.1007/978-3-031-71663-8 ZDB-2-BUM ZDB-2-SXBM 63846 63846