03403nam a22004575i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001600153072001600169072002300185072001600208245016800224250001800392264008200410300006400492336002600556337002600582338003600608347002400644505064500668520109301313650001902406650002402425650002502449650003102474650002302505650003102528650002102559700007502580700007602655710003402731773002602765776003602791776003602827776003602863856004602899978-981-97-5404-5DE-He21320251030113142.0cr nn 008mamaa241014s2024    si |    s    |||| 0|eng d  a97898197540457 a10.1007/978-981-97-5404-52doi 4aHF5415.1265 7aKJS2bicssc 7aBUS0900102bisacsh 7aKJSG2thema10aSharing Economy Platformsh[electronic resource] :bA Casebook for Understanding Multiplayers in Sharing Economy Platforms /cedited by Ruizhi Yuan, Martin J. Liu.  a1st ed. 2024. 1aSingapore :bSpringer Nature Singapore :bImprint: Palgrave Macmillan,c2024.  aXVII, 206 p. 5 illus., 3 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aChapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM -- Chapter 3: Value creation in the SEP -- Chapter 4: The reasons why consumers join the SEP -- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform -- Chapter 6: Understanding prosumers’ behaviours in SEPs -- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP -- Chapter 8: The supplier governance strategy in SEPs -- Chapter 9: The fellow customers’ engagement behaviors in SEPs.  aThis book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management. 0aTelemarketing. 0aInternet marketing. 0aElectronic commerce. 0aAsiaxEconomic conditions.14aDigital Marketing.24ae-Commerce and e-Business.24aAsian Economics.1 aYuan, Ruizhi.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt1 aLiu, Martin J.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978981975403808iPrinted edition:z978981975405208iPrinted edition:z978981975406940uhttps://doi.org/10.1007/978-981-97-5404-5