03609nam a22005175i 4500 978-981-97-6188-3 DE-He213 20251030113232.0 cr nn 008mamaa 241017s2024 si | s |||| 0|eng d 9789819761883 978-981-97-6188-3 10.1007/978-981-97-6188-3 doi P40-40.5 CFB bicssc LAN009050 bisacsh CFB thema Hua, Ying. author. (orcid)0009-0004-3032-6199 https://orcid.org/0009-0004-3032-6199 aut http://id.loc.gov/vocabulary/relators/aut 86201 The Construction of Corporate Identities by Chinese and American Airlines on Social Media [electronic resource] : A Cross-Cultural Multimodal Study / by Ying Hua. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Springer, 2024. XXII, 206 p. 108 illus., 76 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Introduction -- Corporate Identity Cross cultural Social Media Communication and Multimodality Studies -- Modelling the Construction of Corporate Identities on Social Media across Cultures -- The Present Study -- Macro level Configuration of Activity Pattern -- Micro level Multimodal Realizations of Activity Pattern. Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses. Sociolinguistics. 69115 Intercultural communication. 58743 Communication in organizations. 60034 Sociolinguistics. 69115 International and Intercultural communication. 69142 Corporate Communication. 70634 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819761876 Printed edition: 9789819761890 Printed edition: 9789819761906 https://doi.org/10.1007/978-981-97-6188-3 ZDB-2-LCM ZDB-2-SXL 64282 64282