03369nam a22004695i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001300172072001600185072002300201072001500224100014600239245017000385250001800555264007200573300006700645336002600712337002600738338003600764347002400800505032300824520125801147650002902405650004002434650004302474650002902517650005802546650003602604710003402640773002602674776003602700776003602736776003602772856004602808912001402854912001402868999001702882978-981-97-6188-3DE-He21320251030113232.0cr nn 008mamaa241017s2024    si |    s    |||| 0|eng d  a97898197618839978-981-97-6188-37 a10.1007/978-981-97-6188-32doi 4aP40-40.5 7aCFB2bicssc 7aLAN0090502bisacsh 7aCFB2thema1 aHua, Ying.eauthor.0(orcid)0009-0004-3032-61991https://orcid.org/0009-0004-3032-61994aut4http://id.loc.gov/vocabulary/relators/aut98620114aThe Construction of Corporate Identities by Chinese and American Airlines on Social Mediah[electronic resource] :bA Cross-Cultural Multimodal Study /cby Ying Hua.  a1st ed. 2024. 1aSingapore :bSpringer Nature Singapore :bImprint: Springer,c2024.  aXXII, 206 p. 108 illus., 76 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aIntroduction -- Corporate Identity Cross cultural Social Media Communication and Multimodality Studies -- Modelling the Construction of Corporate Identities on Social Media across Cultures -- The Present Study -- Macro level Configuration of Activity Pattern -- Micro level Multimodal Realizations of Activity Pattern.  aUsing top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses. 0aSociolinguistics.969115 0aIntercultural communication.958743 0aCommunication in organizations.96003414aSociolinguistics.96911524aInternational and Intercultural communication.96914224aCorporate Communication.9706342 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978981976187608iPrinted edition:z978981976189008iPrinted edition:z978981976190640uhttps://doi.org/10.1007/978-981-97-6188-3  aZDB-2-LCM  aZDB-2-SXL  c64282d64282