05252nam a22005535i 4500 978-3-031-65049-9 DE-He213 20251030113251.0 cr nn 008mamaa 241030s2024 sz | s |||| 0|eng d 9783031650499 978-3-031-65049-9 10.1007/978-3-031-65049-9 doi G154.9-155.8 HD28-70 KNSG bicssc BUS081000 bisacsh KNSG thema Contemporary Marketing Management for Tourism and Hospitality [electronic resource] : How New Tech and Gen Z Drive Sustainable Business Transformation / edited by Nikolaos Stylos, Roya Rahimi, Peter Robinson. 1st ed. 2024. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024. XXII, 338 p. 50 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience -- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality -- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality -- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis -- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations -- Chapter 9: GenZers as Marketing Managers -- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism -- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs -- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development -- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations. The marketing of hospitality and tourism is a fast-developing field, influenced by the latest advances in new technologies, sustainability, as well as new generations of consumers. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their behaviors in the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing and management aspects of the tourism and hospitality industry as this is shaped by smart apps, with priority given over sustainable futures, and Gen Z individuals’ aspirations, expectations, preferences, and behaviors. The authors offer key insights into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research. Nikolaos Stylos is Associate Professor (Reader) in Marketing and Digital Innovation, leading the Innovation & Digitalization research group, and the Smart Networks-4-Sustainable Futures Faculty research Centre at University of Bristol. He is an internationally recognized scholar as evidenced through large-scale external grant capture, invited keynote speeches, and best paper awards. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, including Annals of Tourism Research. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is an award-winning author and academic, Co-Chair of The Association for Tourism in Higher Education (ATHE), Director of The Institute of Travel and Tourism and sits on the Board of the Tourism Society. Tourism. Management. 324 Marketing. 521 Tourism Management. 67127 Marketing. 521 Stylos, Nikolaos. editor. edt http://id.loc.gov/vocabulary/relators/edt 86815 Rahimi, Roya. editor. edt http://id.loc.gov/vocabulary/relators/edt 86816 Robinson, Peter. editor. edt http://id.loc.gov/vocabulary/relators/edt 73017 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031650482 Printed edition: 9783031650505 Printed edition: 9783031650512 https://doi.org/10.1007/978-3-031-65049-9 ZDB-2-BUM ZDB-2-SXBM 64600 64600