03602nam a22004095i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001800153072001600171072002300187072001500210100007700225245018200302250001800484264007600502300006300578336002600641337002600667338003600693347002400729505029400753520181101047650001502858650002202873650001502895650002802910700007602938710003403014773002603048776003603074776003603110856004603146978-3-658-45970-3DE-He21320251030113254.0cr nn 008mamaa241031s2024    gw |    s    |||| 0|eng d  a97836584597037 a10.1007/978-3-658-45970-32doi 4aHF5410-5417.5 7aKJS2bicssc 7aBUS0430002bisacsh 7aKJS2thema1 aKohne, Andreas.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aMarketing and Sales in the Metaverseh[electronic resource] :bUnderstanding and Profiting from the Metaverse: An Introduction for Businesses /cby Andreas Kohne, Ralf H. Komor.  a1st ed. 2024. 1aWiesbaden :bSpringer Fachmedien Wiesbaden :bImprint: Springer,c2024.  aXVII, 73 p. 3 illus., 2 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aIntroduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.  aThis book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today. The Content Understanding the Metaverse and Its Importance for Businesses and Organizations Impact of the Metaverse on the Areas of Marketing and Sales Use Cases for the Application of AR and VR in Various Industries Strategies for the Journey into the Metaverse Outlook on the Future of Virtual Worlds The Authors Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries. Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. 0aMarketing. 0aSales management.14aMarketing.24aSales and Distribution.1 aKomor, Ralf H.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978365845969708iPrinted edition:z978365845971040uhttps://doi.org/10.1007/978-3-658-45970-3