03950nam a22004935i 4500 978-3-658-45970-3 DE-He213 20251030113254.0 cr nn 008mamaa 241031s2024 gw | s |||| 0|eng d 9783658459703 978-3-658-45970-3 10.1007/978-3-658-45970-3 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Kohne, Andreas. author. aut http://id.loc.gov/vocabulary/relators/aut 86892 Marketing and Sales in the Metaverse [electronic resource] : Understanding and Profiting from the Metaverse: An Introduction for Businesses / by Andreas Kohne, Ralf H. Komor. 1st ed. 2024. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024. XVII, 73 p. 3 illus., 2 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Introduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists. This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today. The Content Understanding the Metaverse and Its Importance for Businesses and Organizations Impact of the Metaverse on the Areas of Marketing and Sales Use Cases for the Application of AR and VR in Various Industries Strategies for the Journey into the Metaverse Outlook on the Future of Virtual Worlds The Authors Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries. Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Marketing. 521 Sales management. 69045 Marketing. 521 Sales and Distribution. 69046 Komor, Ralf H. author. aut http://id.loc.gov/vocabulary/relators/aut 86893 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658459697 Printed edition: 9783658459710 https://doi.org/10.1007/978-3-658-45970-3 ZDB-2-BUM ZDB-2-SXBM 64641 64641