Preparation, Execution and Recovery Raithel, Sascha. creator author. aut http://id.loc.gov/vocabulary/relators/aut Heidari, Setareh. author. aut http://id.loc.gov/vocabulary/relators/aut von Schlieben-Troschke, Jan. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text gw 2024 1st ed. 2024. monographic eng

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access XIV, 164 p. 36 illus. online resource. Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls. 1. The imperative of product recall management -- 2. Characteristics of product recalls -- 3. Performance implications of product recalls -- 4. The roles of different stakeholder groups -- 5. The product recall management cycle -- 6. Industry differences -- 7. Spillover effect.-8. Conclusion: Top10 key takeaways and outlook on future challenges. by Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke. Marketing Business logistics Financial risk management Marketing Supply Chain Management Risk Management HF5410-5417.5 9783658455873 https://doi.org/10.1007/978-3-658-45587-3 https://doi.org/10.1007/978-3-658-45587-3 241106 20251030113300.0 978-3-658-45587-3