TY  - BOOK
AU  - Raithel,Sascha
AU  - Heidari,Setareh
AU  - von Schlieben-Troschke,Jan
ED  - SpringerLink (Online service)
TI  - Product Recall Management: Preparation, Execution and Recovery 
T2  - Science meets Practice,
SN  - 9783658455873
AV  - HF5410-5417.5 
PY  - 2024///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer
KW  - Marketing
KW  - Business logistics
KW  - Financial risk management
KW  - Supply Chain Management
KW  - Risk Management
N1  - 1. The imperative of product recall management -- 2. Characteristics of product recalls -- 3. Performance implications of product recalls -- 4. The roles of different stakeholder groups -- 5. The product recall management cycle -- 6. Industry differences -- 7. Spillover effect.-8. Conclusion: Top10 key takeaways and outlook on future challenges
N2  - Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls
UR  - https://doi.org/10.1007/978-3-658-45587-3
ER  -