02951nam a22004455i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001200153072001600165072001600181072002300197072001500220072001500235100007800250245017100328250001800499264007900517300006600596336002600662337002600688338003600714347002400750505029300774520110501067650003802172650001502210650003102225650002402256650002602280650002102306710003402327773002602361776003602387776003602423856004602459978-3-031-72553-1DE-He21320251030113308.0cr nn 008mamaa241112s2024    sz |    s    |||| 0|eng d  a97830317255317 a10.1007/978-3-031-72553-12doi 4aHB71-74 7aKFF2bicssc 7aKCK2bicssc 7aBUS0270002bisacsh 7aKFF2thema 7aKCK2thema1 aCoulon, Yannick.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut13aAn Introduction to Behavioral Finance and Asset Managementh[electronic resource] :bA Guide for Students and Professionals in Wealth Management /cby Yannick Coulon.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Palgrave Macmillan,c2024.  aXVII, 118 p. 46 illus., 44 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aChapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion.  aThis book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies. 0aEconomicsxPsychological aspects. 0aValuation. 0aFinancial risk management.14aBehavioral Finance.24aInvestment Appraisal.24aRisk Management.2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303172552408iPrinted edition:z978303172554840uhttps://doi.org/10.1007/978-3-031-72553-1