03307nam a22005295i 4500 978-3-031-72553-1 DE-He213 20251030113308.0 cr nn 008mamaa 241112s2024 sz | s |||| 0|eng d 9783031725531 978-3-031-72553-1 10.1007/978-3-031-72553-1 doi HB71-74 KFF bicssc KCK bicssc BUS027000 bisacsh KFF thema KCK thema Coulon, Yannick. author. aut http://id.loc.gov/vocabulary/relators/aut 87371 An Introduction to Behavioral Finance and Asset Management [electronic resource] : A Guide for Students and Professionals in Wealth Management / by Yannick Coulon. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. XVII, 118 p. 46 illus., 44 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Chapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion. This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies. Economics Psychological aspects. 59551 Valuation. 69063 Financial risk management. 59046 Behavioral Finance. 69532 Investment Appraisal. 69065 Risk Management. 59047 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031725524 Printed edition: 9783031725548 https://doi.org/10.1007/978-3-031-72553-1 ZDB-2-ECF ZDB-2-SXEF 64884 64884