TY  - BOOK
AU  - Steinhardt,Gabriel
ED  - SpringerLink (Online service)
TI  - Data-driven Decision-making for Product Managers: A Primer to Data Literacy in Product Management 
T2  - Business Guides on the Go,
SN  - 9783031746642
AV  - TS155-194 
PY  - 2024///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Production management
KW  - Big data
KW  - Sampling (Statistics)
KW  - Operations Management
KW  - Big Data
KW  - Methodology of Data Collection and Processing
N1  - 1. The Data Age -- 2. Data-Driven Decision-Making (DDDM) -- 3. Data – Information – Knowledge -- 4. The DDDM Process -- 5. Peers and Environment
N2  - This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively. Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products. This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful
UR  - https://doi.org/10.1007/978-3-031-74664-2
ER  -