03506nam a22005655i 4500 978-3-658-45678-8 DE-He213 20251030113328.0 cr nn 008mamaa 241126s2024 gw | s |||| 0|eng d 9783658456788 978-3-658-45678-8 10.1007/978-3-658-45678-8 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Sarstedt, Marko. author. (orcid)0000-0002-5424-4268 https://orcid.org/0000-0002-5424-4268 aut http://id.loc.gov/vocabulary/relators/aut 88036 Multisensory Design of Retail Environments [electronic resource] : Vision, Sound, and Scent / by Marko Sarstedt, Monika Imschloss, Susanne Adler. 2nd ed. 2024. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024. XVI, 83 p. 23 illus., 22 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Science meets Practice, 2730-7158 1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli. Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies. Marketing. 521 Sales management. 69045 Business information services. Marketing. 521 Sales and Distribution. 69046 IT in Business. Imschloss, Monika. author. (orcid)0000-0001-8582-5965 https://orcid.org/0000-0001-8582-5965 aut http://id.loc.gov/vocabulary/relators/aut 88037 Adler, Susanne. author. (orcid)0000-0002-3211-6871 https://orcid.org/0000-0002-3211-6871 aut http://id.loc.gov/vocabulary/relators/aut 88038 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658456771 Printed edition: 9783658456795 Printed edition: 9783658456801 Science meets Practice, 2730-7158 87094 https://doi.org/10.1007/978-3-658-45678-8 ZDB-2-BUM ZDB-2-SXBM 65208 65208