03362nam a22005655i 4500 978-3-031-76279-6 DE-He213 20251030114553.0 cr nn 008mamaa 241130s2024 sz | s |||| 0|eng d 9783031762796 978-3-031-76279-6 10.1007/978-3-031-76279-6 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Grieco, Cecilia. author. aut http://id.loc.gov/vocabulary/relators/aut 88295 Consumer Behavior in the Sharing Economy [electronic resource] : Adoption, Engagement, and Post-Usage Dynamics / by Cecilia Grieco. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. X, 101 p. 32 illus., 28 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Contributions to Management Science, 2197-716X 1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers. The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain. Marketing. 521 Sustainability. 57661 Welfare economics. 59134 Environmental sciences Social aspects. 66050 Marketing. 521 Sustainability. 57661 Social Economy. 69034 Environmental Social Sciences. 66053 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031762789 Printed edition: 9783031762802 Printed edition: 9783031762819 Contributions to Management Science, 2197-716X 69223 https://doi.org/10.1007/978-3-031-76279-6 ZDB-2-BUM ZDB-2-SXBM 65344 65344