Adoption, Engagement, and Post-Usage Dynamics Grieco, Cecilia. creator author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

electronic

electronic resource

access X, 101 p. 32 illus., 28 illus. in color. online resource. The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain. 1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers. by Cecilia Grieco. Marketing Sustainability Welfare economics Environmental sciences Social aspects Marketing Sustainability Social Economy Environmental Social Sciences HF5410-5417.5 9783031762796 https://doi.org/10.1007/978-3-031-76279-6 https://doi.org/10.1007/978-3-031-76279-6 241130 20251030114553.0 978-3-031-76279-6