TY  - BOOK
AU  - Grieco,Cecilia
ED  - SpringerLink (Online service)
TI  - Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics 
T2  - Contributions to Management Science,
SN  - 9783031762796
AV  - HF5410-5417.5 
PY  - 2024///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Marketing
KW  - Sustainability
KW  - Welfare economics
KW  - Environmental sciences
KW  - Social aspects
KW  - Social Economy
KW  - Environmental Social Sciences
N1  - 1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers
N2  - The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain
UR  - https://doi.org/10.1007/978-3-031-76279-6
ER  -