04385nam a22006375i 4500 979-8-8688-0893-7 DE-He213 20251030114558.0 cr nn 008mamaa 241201s2024 xxu| s |||| 0|eng d 9798868808937 979-8-8688-0893-7 10.1007/979-8-8688-0893-7 doi QA76.9.U83 QA76.9.H85 UYZ bicssc COM079010 bisacsh UYZ thema Schall, Andrew. author. aut http://id.loc.gov/vocabulary/relators/aut 88419 The Persona and Journey Map Playbook [electronic resource] : Designing Human-Centered Artifacts to Inspire and Drive Change / by Andrew Schall. 1st ed. 2024. Berkeley, CA : Apress : Imprint: Apress, 2024. XXIII, 374 p. 127 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Chapter 1 Representing Our Users -- Chapter 2 Why Most Personas Fail -- Chapter 3 Flying to New Heights: The Concept of Altitudes -- Chapter 4 Developing Persona Characteristics that Matter -- Chapter 5 Building a Persona Family Tree -- Chapter 6 Researching Your Personas -- Chapter 7 Synthesizing Data to Inform Your Personas -- Chapter 8 Constructing Your Personas -- Chapter 9 Designing Your Personas -- Chapter 10 Conducting Research to Understand Your User’s Journey -- Chapter 11 Synthesizing Data to Inform Your Journey Map -- Chapter 12 Creating a Flight Path for Your Journey Map -- Chapter 13 Adding Contextual Layers to Your Journey Map -- Chapter 14 Designing Your Journey Map -- Chapter 15 Keeping Your Personas and Journey Maps in the Air -- Chapter 16 Using Personas and Journey Maps with Other Artifacts -- Chapter 17 Charting Future Courses for Your Journey Maps -- Chapter 18 Launching a User Artifact Program. Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics. Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user’s journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements. With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success. . User interfaces (Computer systems). 64688 Human-computer interaction. 64854 Strategic planning. 57225 Leadership. 4372 Marketing. 521 Telemarketing. Internet marketing. 59122 Business. 58353 Management science. 57941 User Interfaces and Human Computer Interaction. 66577 Business Strategy and Leadership. 67107 Marketing. 521 Digital Marketing. Business and Management. SpringerLink (Online service) Springer Nature eBook Printed edition: 9798868808920 Printed edition: 9798868808944 Printed edition: 9798868813733 https://doi.org/10.1007/979-8-8688-0893-7 ZDB-2-CWD ZDB-2-SXPC 65410 65410