TY - BOOK AU - Jiang,Ao AU - Westland,Stephen ED - SpringerLink (Online service) TI - Colour Futures: Frontier Colour Research and Applications T2 - Vision, Illusion and Perception, SN - 9783031709203 AV - TK5102.9 PY - 2024/// CY - Cham PB - Springer Nature Switzerland, Imprint: Springer KW - Signal processing KW - Cognitive psychology KW - Graphic arts KW - Arts KW - Computer vision KW - Digital and Analog Signal Processing KW - Cognitive Psychology KW - Graphic Design KW - Computer Vision N1 - Colour vision -- The CIE System -- Colour measurement -- Colour Appearance -- Colour Theory -- Colour preference -- Effect of colour on humans -- Colour in digitisation and imaging (28 pages) cameras, displays, printers (basic technology RGB, CMYK) -- Colour and the Internet -- VR AR Metaverse -- Primary Focus on Health Design -- Inhospital environments -- Artificial Intelligence and Colour -- Robotics and Colour -- Colour Trends N2 - This book delves into the nuanced interplay of colour in human perception and its applications across diverse fields, highlighting the transformative impact on art, design, digital media, and technology. The book introduces an innovative approach by integrating scientific research with practical applications, making it a pivotal resource for designers, psychologists, and technologists. Its scope ranges from foundational aspects of colour vision to futuristic applications in virtual reality and artificial intelligence, offering fresh insights and forecasting emerging trends. This comprehensive exploration is essential for anyone interested in the strategic use of colour to enhance user experience and cultural expressions UR - https://doi.org/10.1007/978-3-031-70920-3 ER -