05314nam a22005895i 4500 978-3-031-73133-4 DE-He213 20251030114559.0 cr nn 008mamaa 241201s2024 sz | s |||| 0|eng d 9783031731334 978-3-031-73133-4 10.1007/978-3-031-73133-4 doi HC KCZ bicssc BUS023000 bisacsh KCZ thema Taylor, Jason E. author. aut http://id.loc.gov/vocabulary/relators/aut 88454 The Brew Deal [electronic resource] : How Beer Helped Battle the Great Depression / by Jason E. Taylor. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. X, 274 p. 53 illus., 15 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda What’s on Tap? -- 1: The end of a thirteen-year thirst -- 2: The brewery (mostly) vanishes -- 3: America struggles with intoxication--or at least its definition -- 4: A good time for beer -- 5: New Beer's Eve -- 6: Rising from the ashes -- 7: 3.2.1 Recovery -- 8: Financing the brewery revival of 1933 -- 9: Was there a beer bubble (and pop)? -- 10: So, what ever happened to 3.2 beer? -- 11: Closing time -- 12: Epilogue: Last call for the brew deal. “Jason Taylor knows how to make economic history sing. While The Brew Deal is about FDR and the beer industry, it also tells a tale of American resilience in battling the Great Depression. If you’ve got the time, Taylor’s got the book.” —Kenneth Elzinga, Professor of Economics, University of Virginia "It’s rare that a book about events from a century ago feels so fresh and timely. This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today." —Bart Watson, VP of Strategy & Chief Economist of the Brewers Association —Kenneth Elzinga, Professor of Economics, University of Virginia "It’s rare that a book about events from a century ago feels so fresh and timely. This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today." —Bart Watson, VP of Strategy & Chief Economist of the Brewers Association During the final stages of Prohibition, the US government allowed the consumption and sale of “non-intoxicating” beer, which was at or below 3.2% alcohol-by-weight. Beer’s return—permitted with an eye toward job creation during the Great Depression—was one of President Franklin D. Roosevelt’s earliest New Deal policies. In this book, economist Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933. Taylor begins with stories of how the nation’s 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer “non-intoxicating,” and hence allowable under Prohibition. While April 7th is now celebrated as “National Beer Day,” the original April 7th—when legal beer returned after more than 13 years away—brought raucous scenes that make today’s Mardi Gras festivities seem tame by comparison. The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played in the evolving American beer scene. Jason E. Taylor is Jerry and Felicia Campbell Professor of Economics at Central Michigan University. Before joining CMU, he earned a bachelor’s degree in journalism from Ohio University and a PhD in economics from the University of Georgia. Taylor served as Editor-in-Chief of Essays in Economic & Business History between 2012 and 2018. His research is focused on US economic history, industrial organization, and public policy. Taylor's work appears in The Wall Street Journal, Forbes, USA Today, The Journal of Economic History, The Journal of Law and Economics, Public Choice, Economica, The Journal of Industrial Economics, and more. Economic history. 57506 United States History. 67655 Economic policy. 58351 Industrial policy. 69808 Entrepreneurship. New business enterprises. 61729 World politics. 58105 Economic History. 57506 US History. 67657 Economic Policy. 58351 Regulation and Industrial Policy. 69809 Entrepreneurship. Political History. 67817 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031731327 Printed edition: 9783031731341 https://doi.org/10.1007/978-3-031-73133-4 ZDB-2-ECF ZDB-2-SXEF 65430 65430