03757nam a22006135i 4500 978-3-031-75911-6 DE-He213 20251030114600.0 cr nn 008mamaa 241202s2024 sz | s |||| 0|eng d 9783031759116 978-3-031-75911-6 10.1007/978-3-031-75911-6 doi D13-15 D16-16.18 HBAH bicssc HIS016000 bisacsh NHAH thema Ruddock, Andy. author. aut http://id.loc.gov/vocabulary/relators/aut 88464 History, Politics and the Evolution of Cultivation Theory [electronic resource] : Beyond Violence? / by Andy Ruddock. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. XI, 159 p. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Palgrave Studies in the History of the Media, 2634-6583 1: The Cultivation Legacy: Media Influence and Intellectual History -- 2: The Institutional and Political Setting for Cultivation Theory: On Archival Evidence -- 3: Cultivation Theory and the Question of Media Violence -- 4: Diversifying Mass Communications -- 5: History, Intellectual History and Media Influence. This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict. Andy Ruddock is Head of Communications and Media Studies at Monash University, Australia. Historiography. 73281 History Methodology. 73282 Intellectual life History. 70673 Civilization History. 66788 History, Modern. 70351 Mass media and history. 72240 Historiography and Method. 73283 Intellectual History. 70675 Cultural History. 66790 Modern History. 70352 Media and Communication History. 72242 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031759109 Printed edition: 9783031759123 Printed edition: 9783031759130 Palgrave Studies in the History of the Media, 2634-6583 88465 https://doi.org/10.1007/978-3-031-75911-6 ZDB-2-POS ZDB-2-SXPI 65436 65436