03508nam a22005655i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001100172050001400183072001700197072002300214072001600237100008300253245012500336250001800461264007900479300003300558336002600591337002600617338003600643347002400679490006100703505031900764520116401083650002702247650003302274650003902307650003402346650002802380650003502408650003802443650003302481650002902514650002702543650004402570710003402614773002602648776003602674776003602710776003602746830006802782856004602850912001402896912001502910999001702925978-3-031-75911-6DE-He21320251030114600.0cr nn 008mamaa241202s2024    sz |    s    |||| 0|eng d  a97830317591169978-3-031-75911-67 a10.1007/978-3-031-75911-62doi 4aD13-15 4aD16-16.18 7aHBAH2bicssc 7aHIS0160002bisacsh 7aNHAH2thema1 aRuddock, Andy.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut98846410aHistory, Politics and the Evolution of Cultivation Theoryh[electronic resource] :bBeyond Violence? /cby Andy Ruddock.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Palgrave Macmillan,c2024.  aXI, 159 p.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aPalgrave Studies in the History of the Media,x2634-65830 a1: The Cultivation Legacy: Media Influence and Intellectual History -- 2: The Institutional and Political Setting for Cultivation Theory: On Archival Evidence -- 3: Cultivation Theory and the Question of Media Violence -- 4: Diversifying Mass Communications -- 5: History, Intellectual History and Media Influence.  aThis book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict. Andy Ruddock is Head of Communications and Media Studies at Monash University, Australia. 0aHistoriography.973281 0aHistoryxMethodology.973282 0aIntellectual lifexHistory.970673 0aCivilizationxHistory.966788 0aHistory, Modern.970351 0aMass media and history.97224014aHistoriography and Method.97328324aIntellectual History.97067524aCultural History.96679024aModern History.97035224aMedia and Communication History.9722422 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303175910908iPrinted edition:z978303175912308iPrinted edition:z9783031759130 0aPalgrave Studies in the History of the Media,x2634-658398846540uhttps://doi.org/10.1007/978-3-031-75911-6  aZDB-2-POS  aZDB-2-SXPI  c65436d65436